![How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed](https://www.businessinsider.in/thumb/msid-69256273,width-700,height-525/In-1984-Nike-teamed-up-with-Michael-Jordan-to-launch-Jordan-Brand-a-brand-of-shoes-and-athletic-wear-built-around-the-player-At-the-time-Nike-was-a-struggling-brand-selling-running-shoes-with-an-idea-to-reinvent-itself-as-a-company-for-athletic-stars-.jpg)
How Nike's Jordan Brand used celebrity collaborations to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed
![Sotheby's on Twitter: "#AuctionUpdate The most valuable sneakers ever offered at auction—Michael Jordan's regular season game-worn Nike Air Ships from 1984—have just sold at $1,472,000 in our luxury sale in Las Vegas. # Sotheby's on Twitter: "#AuctionUpdate The most valuable sneakers ever offered at auction—Michael Jordan's regular season game-worn Nike Air Ships from 1984—have just sold at $1,472,000 in our luxury sale in Las Vegas. #](https://pbs.twimg.com/media/FCfFfWmVEAApVvW.jpg)
Sotheby's on Twitter: "#AuctionUpdate The most valuable sneakers ever offered at auction—Michael Jordan's regular season game-worn Nike Air Ships from 1984—have just sold at $1,472,000 in our luxury sale in Las Vegas. #
![Nike Chronicle Extra 1984-1986 Japan Book Basketball Shoes AIR JORDAN SHIP DUNK 4580788430955 | eBay Nike Chronicle Extra 1984-1986 Japan Book Basketball Shoes AIR JORDAN SHIP DUNK 4580788430955 | eBay](https://i.ebayimg.com/images/g/peAAAOSwEPtiD4zZ/s-l400.jpg)